Tongue-Tied America

An old law school friend said it best in a Facebook post:  This was “an entire debate of agreeing disagreeably.”

The second presidential debate between Barack Obama and Mitt Romney proved to be another clash between two expert rhetoricians. The winner of the debate depends on which poll you read, indicating that this continues to be a tight political race. Viewed in terms of pure rhetorical skill, however, the night goes to President Obama.

That “whoosh” you may have heard last night was a collective sigh of relief, as Democrats across the country watched their vice-presidential candidate come out swinging. After President Obama’s low-energy performance during the first presidential debate, Democrats were itching for a show of strength from their ticket, and Joe Biden did not disappoint. But this morning, you may be hearing a different noise—a buzz of commentators asking, “Did he go too far?”

Last night’s presidential debate was a pleasure to watch. President Obama and Governor Romney have extensive debate experience—over 50 debates between them—and the wonky political knowledge that a candidate must master to exude credibility. Both were able to project power, articulate complicated ideas clearly, and engage the audience. But Romney’s performance had a little extra pizzazz, a more deftly crafted message, and the energy that comes when a speaker knows that he is doing well, which let him carry the…

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Tonight at 9:00 EDT you can watch the first round of the presidential debates between President Obama and Governor Romney. Here is our list of what each candidate should do in order to be at his rhetorical best:

Plato hated rhetoric.  He worried that it made the “worse appear the better reason,” that it was a form of “flattery” designed to pull the wool over the eyes of the ignorant multitudes. He conceded that rhetoric could be done well if the speaker was careful to speak the truth about what he said, if he took the time to explain his terms, if he paid attention to structure, and if he designed his speech to be appropriate for his…

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Mitt Romney’s rhetoric has made headlines again this week because of recently released videos of remarks that he made at a private fundraising event several months ago.  The speech and the reaction to it reveal how important it is to understand your audience.

In the midst of protests at the American embassy in Egypt and violence on the American embassy in Libya that left four people dead, including the American ambassador, Mitt Romney made news of his own.  He spoke out about what he described as the Obama administration’s reaction to the crisis, pointing to a release by the American embassy in Egypt.  His statements have gotten him into trouble, illustrating the importance of accuracy to effective rhetoric.

Joe Biden is capable of delivering a moving, inspiring speech. This was not his best. Biden tried to establish an emotional connection with his audience by starting the talk as many of the speakers at these conventions have, by describing his love for his family. His declaration of love for his wife, whom he called “Kitten,” seemed oddly out-of-place for a formal speech, and went on for far too long. You can watch it here: 

There were a number of rhetorically powerful appeals that aired before prime time that are worth watching: Gabby Giffords struggling up to the podium to read the Pledge of Allegiance left no dry eye in the house. 

Bill Clinton is a masterful public speaker, so all expected him to do well. He delivered. You can watch the speech here:

Michelle Obama shone bright on the first day of the Democratic National Convention. She had many tough acts to follow (you can read about them here), but once she took the stage, she made you forget all the other speeches that came before. Here’s how:

The first day of the Democratic National Convention was a pleasure for fans of rhetoric to watch. Many of the presentations were emotionally powerful and delivered superbly. (The terms that you’ll see in parentheses are Aristotle’s concepts of effective persuasion: ethos, or credibility; pathos, or emotional engagement; and logos, or logic. See our previous posts for more about these concepts.) Note how many of these hit some of the arguments that we listed in our previous post.  Speeches worth noting:

Now it’s the Democrats’ turn.  During their convention, they must make a case akin to a trial lawyer’s closing argument:  Clear, strong and full of conviction. The most pressing question:  Are you better off now than you were four years ago?

You may recall a memorable moment in the Romney campaign back in March, when senior advisor Eric Fehrnstrom described the transition from the primaries to the general election as an opportunity for his candidate to reinvent himself:  Everything changes. It’s almost like an Etch A Sketch. You can kind of shake it up and restart all over again. Admitting to this plan was roundly criticized as folly, but candidates traditionally must fine-tune (or even significantly overhaul) their messages as they…

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It was striking how many of the key speakers at the Republican National Convention reached for the theme of the importance of women.  In speech after speech, we heard about the dominant role that mothers have played in shaping the lives of these political figures: Chris Christie’s Sicilian mom, “the enforcer,” who taught him to speak “the truth, bluntly, directly and without much varnish”; Paul Ryan’s mom, who demonstrated true grit by earning a degree and starting a business after…

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